Marketing Support for Cumbrian Businesses.
Whether you’re a start-up, a small business, or a growing enterprise without in-house marketing, I can put you on the digital map.
'I write copy and create content'. It's a bit vague isn't it?
How about, ‘I help business owners build brand recognition and convert leads into sales’?
I can remove that niggling worry you have about marketing, promotion, keeping customers and bringing more into the fold. Let me take your wisdom, passion and ambition, and turn them into winning words.
Let’s build your business together.
Copywriting
Copywriting is the art of writing persuasive material that drives action. Copy is generally sales-driven, so expect me to use my understanding of your brand and target audience to create compelling content that effectively promotes your product. Great copy will take browsers on a journey from brand awareness right through to brand loyalty, from landing pages to sales brochures and product descriptions to case studies.
Ask me about:
Website copy for new and growing businesses, optimised for Google rankings (otherwise known as Search Engine Optimisation or SEO).
Product descriptions for websites, brochures, and catalogues.
Ad copy for print and digital platforms.
Content Marketing
Content marketing is about building a relationship with your audience, and it’s integral to your brand. No-one enjoys being sold to 24/7, and constant sales marketing risks breaking customer trust. The sweet spot is a mix of short-form copy that gets to the point and valuable content that interests, entertains, informs, and ultimately, sells.
Ask me about:
Blog posts - regular high-value posts help readers get to know you and your brand. They’re also an excellent way for your website to earn higher search engine rankings.
Email marketing - this is a powerful, cost-effective tool to build your customer base. I will tailor irresistible content that will make subscribers feel special.
Social media marketing and management - leveraging social media drives website traffic, generates sales, and builds brand recognition. You can’t afford to ignore it, so hand the reins over to me and I’lI work my magic.
Digital Marketing Strategy
Whether you’re a sole trader or a growing business, a marketing strategy will set you on the right course.
Every single one of your potential customers is online daily, so a strong online presence is pivotal to getting your voice heard. As tempting as it might be to follow the crowd, your marketing strategy must be two things:
Individual to your brand- if your audience doesn’t frequent TikTok, your business shouldn’t either.
Agile - with my help you can easily keep up with changing digital trends and use them to your advantage (if applicable!).
Get in touch to find out how I can help you build your brand with a straightforward plan that’s a cinch to implement, measure, review, and update.
Copyediting and Proofreading
As your copyeditor, I will review your written content for clarity, accuracy and consistency, and suggest changes. This is the first step.
As your proofreader, I’ll check formatting, grammar, spelling and punctuation for errors. This is the final step before your words go live.
Don’t underestimate how important clear, concise, error-free copy is to your professional standing.
